Halmyre Thinking: Growth Strategy (6)
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Marketing, Not Just Advertising, Is the Root of Business Growth
Marketing is the profession that drives business growth, period. It is a holistic profession with many specialty sub-disciplines. The basic structure of marketing, when used properly, includes the classic four Ps of product, price, place and promotion.
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Three Strategic Growth Questions Marketing Answers
Marketing is the discipline that controls the most important moment in your organization: the very intersection of a customer or potential customer with your product, service or brand.