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The Impact of Marketing Strategy on Modest Budgets

Christine Saunders, CM
The Impact of Marketing Strategy on Modest Budgets | Halmyre

3 Real World NFP Case Studies that are Driving Long-Term Success 

There are demographic shifts that are happening very quickly for associations and it is important to plan to be prepared to address these changes. With the hyper-personalization and individualization of our society, more and more pressure is being put on associations of all types. Many organizations try to resist change to withstand risk; however, change is necessary in this disruptive world we live in.

Innovation is relative to the organization - it is about change and progress. This presentation busts the myth - or misunderstanding - that innovation is expensive and available only to those with large budgets. Strategy is what will drive innovation - change - not "picking" new technologies.

Download for 3 non-profit cases in driving long-term success:

  • MoneySmartManitoba.ca
  • Canadian Securities Administrators
  • JEPP Certi-Fire

Christine Saunders, CM
About Christine Saunders, CM
Halmyre President Christine Saunders is a marketing consultant to service-based organizations, a strategic advisor to marketing executives and leaders, an entrepreneur and a hobby farmer. Prior to founding Halmyre in 2014, Christine owned a traditional integrated marketing and communications agency specializing in financial services, public services and not-for-profits. Her education is in politics, ethics and philosophy, and she is a proud Maritimer despite living in Upper Canada today.
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