Halmyre Thinking: Pricing & Revenue Strategy
From Transactional to Transformational: How to Fix a Sponsorship Program That Isn't Selling
To fix a sponsorship program that isn't selling, associations must transition from "checklist" models to ROI-based models that focus on business outcomes.
Beyond the Dues: A Strategic Framework for Association Pricing and Revenue
Revenue strategy is more than a budget exercise—align your board and members through a data-driven strategy that values mission over transactions.
Building Flexibility and Value to Serve a Professional Membership
Halmyre worked with the Canadian Bar Association to revitalize their engagement and revenue by transitioning their rigid, in-person event model into a flexible, data-driven hybrid pricing strategy.
Revitalizing Event Revenue Through Strategic Pricing
By moving beyond 'checklist' sponsorship kits and applying strategic pricing and an ROI-based approach, CFLA transformed its annual conference into an award-winning financial success.
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Stable Membership, Declining Revenue: A Trade Association Pricing and Revenue Audit
MTI worked with Halmyre to analyze their pricing and revenue.
Funding the Future: OPBA Sponsorship Strategy Case Study
OPBA funded the modernization of its core educational offering through a strategic sponsorship and partnership offering.
Pricing Strategies During Economic Downturns
Association strategies for a recession. One of our most popular papers, pricing and value strategies that will help as we head into what looks like not so easy times.
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Maximize Your Revenue Through Smart Pricing Strategies
Settling on a pricing approach for your association requires in-depth understanding of pricing as a specialty of marketing and a solid grasp of the factors affecting your business landscape, including market research, competition, costs and brand perceptions.