Pricing Strategies During Economic Downturns
Association strategies for a recession. One of our most popular papers, pricing and value strategies that will help as we head into what looks like not so easy times.
Maximize Your Revenue Through Smart Pricing Strategies
Settling on a pricing approach for your association requires in-depth understanding of pricing as a specialty of marketing and a solid grasp of the factors affecting your business landscape, including market research, competition, costs and brand perceptions.
Build a Business Case for a Career Centre
Improve Your Association's Career Centre: How to Build a Business Case
Free Yourself from the 4 Traps of Non-Dues Revenue Development
If you approach your service delivery like everyone else, without considering your audiences wants and needs, it shows that you havent listened to them and youre not concerned about finding them the right solutions. Its time to accept that the service must be unique to your market (your members) for it to succeed in driving the revenue you expect.
The Impact of Marketing Strategy on Modest Budgets
3 Real World NFP Case Studies that are Driving Long-Term Success There are drastic demographic shifts that are happening very quickly for associations and it is important to plan to be prepared to address these changes. Innovation is relative to the organization - it is about change and progress. Strategy is what will drive innovation - change - not "picking" new technologies
How Do You Best Measure Engagement?
By placing renewal speed on the membership dashboard, an organizations senior management team will be able to review and validate standard member satisfaction metrics (e.g., Net Promoter Score or NPS) with a holistic behavioural measure of engagement.