Halmyre Thinking: Value Proposition Strategy
Building a Better Value Proposition to Serve Members Better
The Ontario Society of Professional Engineers worked with Halmyre to build a complete value proposition strategy to serve members better.
Value Proposition Vs Mission Statement: What's the Difference?
Discover the key differences between a value proposition vs. a mission statement and how they guide your association’s growth and engagement strategies.
How to Create a Differentiated Value Proposition for Your Association
A differentiated value proposition helps guide your association’s strategy and better engage members, but where do you start? Check out these 5 steps.
How to Increase Customer Perceived Value for Your Association
Explore the concept of Customer Perceived Value, and learn how members evaluate benefits against costs when it comes to your association’s offering.
Association & Nonprofit Branding: How to Create a Solid Value Prop
The value proposition is critical to association and nonprofit branding, ensuring your organization distinguishes itself from competitors in your space.
Growing Value: Findings of Halmyre’s 2022 Non-Profit Value Proposition Survey
Growing Value: Findings of Halmyre’s 2022 Non-Profit Value Proposition Survey
Value Proposition Is a Growth Process
Understanding the process of managing your value proposition is vital, but challenging especially for non-profits. Developing discipline around managing your value proposition is the single best investment any non-profit can make in its future.
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The Secret to Strong Non-Profit Value Propositions
But do not be deceived: a good value proposition process will open for you more future-forward thinking, but it will do so with confidence and without guessing, and it will objectively put the voice of your members at the centre of your decisions.