Using Persona-Based Marketing to Engage Younger Members
The Canadian Finance & Leasing Association (CFLA) learned through research that it needed to recruit the next generation of talent for the industry.
Download this case to learn about the process that led to a 143% increase in social engagement, including:
- customer experience evaluation
- persona development
- persona-led marketing approach
About Ursula Green, CM
Halmyre Vice-President Ursula Green, CM is a chief experience officer and is deeply committed to working for our clients' clients. She is an expert in strategic customer-centric service design, analysis and ideation. Ursula is a member of the Canadian Marketing Association (CMA) 2020--22 and is an active member of the CMA - Customer Experience Council. Previously, Ursula has worked for a wide range of brands from household names such as BMW, Mastercard, Home Depot and Canon to service-based organizations such as Women's College Hospital and Confederation College.
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