Author: Ursula Green, CM
Insights into Your Members’ Emotions and Behaviours
Shift from analytically stuck to analytically driven and turn your marketing into an ROI centre… here’s how:
Making the Switch: Everything You Need to Know about GA4
GA360 Universal Analytics will be replaced by October 1, 2023. Google Analytics 4 is designed with privacy at its core to provide a better experience for both GA4 customers and their end users. Event-based: Universal Analytics is session-based, while GA4 is event-based.
Investor Education Website
By building a truly customer-centric web service. The Manitoba Financial Services Agency did just that – and made a positive impact on how Manitobans think about their money.
Building a Better Brand to Engage Members
The Ontario Society of Professional Engineers reset the foundation of membership engagement through brand analysis, value proposition enhancement and persona development to better support corporate strategies and engage more members with targeted services.
Using Persona-Based Marketing to Engage Younger Members
Halmyre collaborates with service-based organizations of all sizes from across North America with marketing problems that don’t fit neatly into traditional agency solutions.
Three Months to Boost Social Media Engagement
Halmyre collaborates with service-based organizations of all sizes from across North America with marketing problems that don’t fit neatly into traditional agency solutions.
Getting the Data Insights You Need to Make an Impact
Data intelligence is a critical component in conducting just about any business in today’s world. Through interactions with our clients across industries and in various vertical markets, Halmyre’s team of consultants have found that organizations that have had long-term success are always focused on their numbers – monitoring, understanding, optimizing.
How Customer Experience Is Changing Marketing
The new role of the CMO is to champion a holistic, end-to-end customer experience. Expanded responsibility has pushed the CMO into a role encompassing all groups within the organization: facilitating and negotiating among other departments (finance, product development, business development, etc.) and becoming a change agent inside the organization, affecting change management of process, policy and procedure.