Skip to content
Back to Halmyre Thinking
Branding Strategy Branding Strategy

Three Months to Boost Social Media Engagement

Ursula Green, CM
Three Months to Boost Social Media Engagement | Halmyre

The Ontario Society of Professional Engineers (OSPE) is a member-driven professional association that welcomes the entire engineering community to help create a better future for the profession and society at large.

When communicating via social media, OSPE had to change its approach to fulfill its business goal of becoming a hub for Ontario’s engineering community, particularly with young professionals through Instagram.

Download the case to learn more about achieving these results across Twitter, Facebook and Instagram in a short time:

  • 135% increase in engagement
  • 243% increase in impressions
  • 170% increase in post link clicks

Ursula Green, CM
About Ursula Green, CM
Halmyre Vice-President Ursula Green, CM is a chief experience officer and is deeply committed to working for our clients' clients. She is an expert in strategic customer-centric service design, analysis and ideation. Ursula is a member of the Canadian Marketing Association (CMA) 2020--22 and is an active member of the CMA - Customer Experience Council. Previously, Ursula has worked for a wide range of brands from household names such as BMW, Mastercard, Home Depot and Canon to service-based organizations such as Women's College Hospital and Confederation College.
Email Linkedin

Related Thinking

Value Proposition Strategy

Value Proposition Strategy

Building a Better Value Proposition to Serve Members Better

Marketing Tools & Strategy

Marketing Tools & Strategy

What is Brand Communication? A Path to Association Member Growth

Member Engagement

Member Engagement

13 Member Engagement Ideas for Associations