Halmyre Thinking: Marketing Tools and Strategy (2)
How to Better Communicate Value and Increase Association Membership
Do you wonder how successful associations attract members? Learn how to better communicate value to your members, increasing association membership.
What is a Customer Insight and How Does it Improve Association ROI?
Unlock the power of member insights for associations. Discover how it drives ROI and transforms marketing strategies in Halmyre’s latest blog.
Six Crucial Steps in Building a Results-Driven Association Marketing Strategy
Unleash your association's potential with this comprehensive blog on how to build an association marketing strategy that delivers tangible results.
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When Members Talk
The challenge for associations is to avoid retreating and to keep discussion as a healthy part of membership even when members arent on the same page. Conversation is good and disagreement doesnt make you weak, it makes you an organization that accepts different views and uses those views to help shape and build consensus.
Using Persona-Based Marketing to Engage Younger Members
Halmyre collaborates with service-based organizations of all sizes from across North America with marketing problems that don’t fit neatly into traditional agency solutions.
Outsourcing Your Marketing: Three Considerations
Before outsourcing, organizations need to understand which types of marketing are core to executing their marketing strategy. If you need a specialized skill to fulfill your marketing strategy such a CRM or marketing automation specialist, this might be a good time to outsource.
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McCarthy’s Four Ps of Marketing: a Product of the 1960s but More Relevant Than Ever
Yes. And I would argue that while I think marketing leaders have lost sight of the four Ps amid distractions and short-term thinking, they are not only relevant but needed more than ever to guide the growth of our organizations in challenging economic times.
3 Reasons Good Governance Leads to Good Membership Marketing
Far too often boards and business leaders associate marketing only with the fourth p, promotion (the ads, emails and social media common to associations). But marketing is the growth engine of any organization and therefore can only rest on the solid foundation of good corporate strategy and good governance.