Author: Christine Saunders, CM (10)
Latest Posts
Branding Strategy
Branding StrategyCreating a More Engaging Report for a Regulated Financial Organization
By building a truly customer-centric web service. The Manitoba Financial Services Agency did just that – and made a positive impact on how Manitobans think about their money.
Member Experience Tools & Strategy
Member Experience Tools & StrategyDon't Think Website, Think Service Design
Thinking website is limiting and may lead you to find partners that deal only with a narrow type of planning such as the visual design that misses delivering what your audiences really want and need.
Branding Strategy
Branding StrategyWhat's in a Name?
Create a more open brand position to support our service evolution from a simple idea of classic marketing strategy in 2014 to supporting integrated consultation with customer-centric service design, data intelligence, creative insight and marketing execution today.