Author: Christine Saunders, CM (8)
Outsourcing Your Marketing: Three Considerations
Before outsourcing, organizations need to understand which types of marketing are core to executing their marketing strategy. If you need a specialized skill to fulfill your marketing strategy such a CRM or marketing automation specialist, this might be a good time to outsource.
Three Steps to Make Your Revenue Resilient
To study your audiences wants and needs, you can apply the qualitative and observational aspects of ethnography to capture important nuances in why your audiences may or may not like a new service you are delivering or to discover ways to optimize existing revenue streams. The final aspect that you need to revisit regularly to identify new opportunities and keep your revenue competitive is customer experience design (CX).
McCarthy’s Four Ps of Marketing: a Product of the 1960s but More Relevant Than Ever
Yes. And I would argue that while I think marketing leaders have lost sight of the four Ps amid distractions and short-term thinking, they are not only relevant but needed more than ever to guide the growth of our organizations in challenging economic times.
Marketing, Not Just Advertising, Is the Root of Business Growth
Marketing is the profession that drives business growth, period. It is a holistic profession with many specialty sub-disciplines. The basic structure of marketing, when used properly, includes the classic four Ps of product, price, place and promotion.
3 Reasons Good Governance Leads to Good Membership Marketing
Far too often boards and business leaders associate marketing only with the fourth p, promotion (the ads, emails and social media common to associations). But marketing is the growth engine of any organization and therefore can only rest on the solid foundation of good corporate strategy and good governance.
Five Key Concepts for Successful Email Marketing
Email marketing remains a vital method for driving engagement and revenue for organizations of all sizes. Heres a framework that shaped some of the best practices panel members see influencing the future of email marketing. Thats why its important to stay within the law when engaging in email marketing.
Three Strategic Growth Questions Marketing Answers
Marketing is the discipline that controls the most important moment in your organization: the very intersection of a customer or potential customer with your product, service or brand.
Free Yourself from the 4 Traps of Non-Dues Revenue Development
If you approach your service delivery like everyone else, without considering your audiences wants and needs, it shows that you havent listened to them and youre not concerned about finding them the right solutions. Its time to accept that the service must be unique to your market (your members) for it to succeed in driving the revenue you expect.