Author: Christine James, CAE (2)
Latest Posts

Member Experience
Member ExperienceAuditing a Website Structure to Maximize Future Growth
Halmyre conducted a Marketing ROI Audit, resulting in alignment of TRREB’s independent accounts within one Google Analytics account, creating efficiencies and improved engagement.

Business Transformation
Business TransformationLevelling up its AMS will help this Industry Association Grow
Halmyre led HAC through a disciplined, objective, and unbiased AMS selection process.

Business Transformation
Business TransformationAnalytics vs. Business Intelligence - What's the Difference?
Business Intelligence and Data Analytics work hand-in-hand to provide associations with a toolkit to drive member insights, strategy, and services.

Value Proposition
Value PropositionBuilding a Better Value Proposition to Serve Members Better
The Ontario Society of Professional Engineers worked with Halmyre to build a complete value proposition strategy to serve members better.

Association Strategy
Association StrategyBeyond the Buzz: AI & Strategic Planning
Watch the recording of our webinar on leveraging AI for association strategic and operational planning.

Acquisition
AcquisitionDisciplined Direct Response Marketing to Target and Grow Membership
The Heating, Refrigeration and Air Conditioning Institute of Canada's disciplined direct response marketing to target and grow membership.

Acquisition
AcquisitionAcquisition drives the traffic but retention pays the bills
The Canadian Medical Association advocates for a better healthcare future for all.

Business Transformation
Business TransformationLemons to Lemonade
From Lemons to Lemonade. Download Halmyre's OFAH case study today!
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