Author: Christine James, CAE (2)
Disciplined Direct Response Marketing to Target and Grow Membership
The Heating, Refrigeration and Air Conditioning Institute of Canada's disciplined direct response marketing to target and grow membership.
Acquisition drives the traffic but retention pays the bills
The Canadian Medical Association advocates for a better healthcare future for all.
Lemons to Lemonade
From Lemons to Lemonade. Download Halmyre's OFAH case study today!
Let the members tell us how to grow: Using research strategically
Let the members tell us how to grow: Using research strategically. How a pharmacy association used strategic research to understand the full range of pharmacy professionals’ needs and wants.
Should You Bundle Membership and Event Registration?
Should You Bundle Membership and Event Registration? There is never a one-size-fits-all answer to bundling membership with an event.
Getting ‘unstuck’ through an objective assessment of marketing issues and opportunities
Getting ‘unstuck’ through an objective assessment of marketing issues and opportunities. Halmyre conducted a Marketing Audit to identify problems, then recommended a prioritized approach to address them.