Author: Christine James, CAE (3)
Disciplined Direct Response Marketing to Target and Grow Membership
The Heating, Refrigeration and Air Conditioning Institute of Canada's disciplined direct response marketing to target and grow membership.
Acquisition drives the traffic but retention pays the bills
The Canadian Medical Association advocates for a better healthcare future for all.
Lemons to Lemonade
How a legislative change sparked transformational technology changes - and growth opportunities - for the Ontario Federation of Anglers and Hunters.
Let the members tell us how to grow: Using research strategically
Learn how the Nebraska Pharmacists Association used strategic research to understand the full range of pharmacy professionals’ needs and wants.
Should You Bundle Membership and Event Registration?
There is never a one-size-fits-all answer to bundling membership with an event.
Getting ‘unstuck’ through an objective assessment of marketing issues and opportunities
Halmyre conducted a Marketing Audit to identify problems, then recommended a prioritized approach to address them.