Author: Christine James, CAE (3)
Latest Posts
Member Experience Tools & Strategy
Member Experience Tools & StrategyAuditing a Website Structure to Maximize Future Growth
Halmyre conducted a Marketing ROI Audit, resulting in alignment of TRREB’s independent accounts within one Google Analytics account, creating efficiencies and improved engagement.
Growth Strategy
Growth StrategyLevelling up its AMS will help this Industry Association Grow
Halmyre led HAC through a disciplined, objective, and unbiased AMS selection process.
Data Intelligence
Data IntelligenceAnalytics vs. Business Intelligence - What's the Difference?
Business Intelligence and Data Analytics work hand-in-hand to provide associations with a toolkit to drive member insights, strategy, and services.
Value Proposition Strategy
Value Proposition StrategyBuilding a Better Value Proposition to Serve Members Better
The Ontario Society of Professional Engineers worked with Halmyre to build a complete value proposition strategy to serve members better.
Growth Strategy
Growth StrategyBeyond the Buzz: AI & Strategic Planning
Watch the recording of our webinar on leveraging AI for association strategic and operational planning.
Member Acquisition & Retention
Member Acquisition & RetentionDisciplined Direct Response Marketing to Target and Grow Membership
The Heating, Refrigeration and Air Conditioning Institute of Canada's disciplined direct response marketing to target and grow membership.
Member Acquisition & Retention
Member Acquisition & RetentionAcquisition drives the traffic but retention pays the bills
The Canadian Medical Association advocates for a better healthcare future for all.
Growth Strategy
Growth StrategyLemons to Lemonade
How a legislative change sparked transformational technology changes - and growth opportunities - for the Ontario Federation of Anglers and Hunters.
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