Halmyre Thinking: Management Approach (2)
3 Reasons Good Governance Leads to Good Membership Marketing
Far too often boards and business leaders associate marketing only with the fourth p, promotion (the ads, emails and social media common to associations). But marketing is the growth engine of any organization and therefore can only rest on the solid foundation of good corporate strategy and good governance.
How Customer Experience Is Changing Marketing
The new role of the CMO is to champion a holistic, end-to-end customer experience. Expanded responsibility has pushed the CMO into a role encompassing all groups within the organization: facilitating and negotiating among other departments (finance, product development, business development, etc.) and becoming a change agent inside the organization, affecting change management of process, policy and procedure.
Three Strategic Growth Questions Marketing Answers
Marketing is the discipline that controls the most important moment in your organization: the very intersection of a customer or potential customer with your product, service or brand.
Don't Think Website, Think Service Design
Thinking website is limiting and may lead you to find partners that deal only with a narrow type of planning such as the visual design that misses delivering what your audiences really want and need.