Maximize Your Revenue Through Smart Pricing Strategies
Settling on a pricing approach for your association requires in-depth understanding of pricing as a specialty of marketing and a solid grasp of the factors affecting your business landscape, including market research, competition, costs and brand perceptions.
When Members Talk
The challenge for associations is to avoid retreating and to keep discussion as a healthy part of membership even when members arent on the same page. Conversation is good and disagreement doesnt make you weak, it makes you an organization that accepts different views and uses those views to help shape and build consensus.
Value Proposition Is a Growth Process
Understanding the process of managing your value proposition is vital, but challenging especially for non-profits. Developing discipline around managing your value proposition is the single best investment any non-profit can make in its future.
The Secret to Strong Non-Profit Value Propositions
But do not be deceived: a good value proposition process will open for you more future-forward thinking, but it will do so with confidence and without guessing, and it will objectively put the voice of your members at the centre of your decisions.
Client Appreciation is a Key to Business Growth
Embodying gratitude and showing empathy for your customers will truly make a qualitative difference in your organizations services and will lead to long-term success for both parties. While making your customers feel appreciated, you are also able to get to know and empathize with your customers wants and needs to better market to them.
Outsourcing Your Marketing: Three Considerations
Before outsourcing, organizations need to understand which types of marketing are core to executing their marketing strategy. If you need a specialized skill to fulfill your marketing strategy such a CRM or marketing automation specialist, this might be a good time to outsource.
Three Steps to Make Your Revenue Resilient
To study your audiences wants and needs, you can apply the qualitative and observational aspects of ethnography to capture important nuances in why your audiences may or may not like a new service you are delivering or to discover ways to optimize existing revenue streams. The final aspect that you need to revisit regularly to identify new opportunities and keep your revenue competitive is customer experience design (CX).
McCarthy’s Four Ps of Marketing: a Product of the 1960s but More Relevant Than Ever
Yes. And I would argue that while I think marketing leaders have lost sight of the four Ps amid distractions and short-term thinking, they are not only relevant but needed more than ever to guide the growth of our organizations in challenging economic times.