Free Yourself from the 4 Traps of Non-Dues Revenue Development
If you approach your service delivery like everyone else, without considering your audiences wants and needs, it shows that you havent listened to them and youre not concerned about finding them the right solutions. Its time to accept that the service must be unique to your market (your members) for it to succeed in driving the revenue you expect.
Annual Planning for Marketing: Part 1 – Get the Facts
Many organizations dont know how to pull or present data in meaningful ways to produce insights-driven action. With these two common types of data at your fingertips, you will be armed with the right tools to assess and plan for your next fiscal budget with confidence.
Don't Think Website, Think Service Design
Thinking website is limiting and may lead you to find partners that deal only with a narrow type of planning such as the visual design that misses delivering what your audiences really want and need.
How Do You Best Measure Engagement?
By placing renewal speed on the membership dashboard, an organizations senior management team will be able to review and validate standard member satisfaction metrics (e.g., Net Promoter Score or NPS) with a holistic behavioural measure of engagement.
Google Grants for Good Causes
The internet behemoth has a program known as Google Ad Grants that offers eligible charitable organizations up to $10,000 of credit each month for search engine marketing (SEM) ads on the Googles AdWords network. The Google Ad Grant program is a huge opportunity for eligible charitable organizations of any size, from small local start-ups to established national organizations.
What's in a Name?
Create a more open brand position to support our service evolution from a simple idea of classic marketing strategy in 2014 to supporting integrated consultation with customer-centric service design, data intelligence, creative insight and marketing execution today.