Author: Christine Saunders, CM (6)
Data Intelligence: Turn Association Marketing Into an ROI Centre
Discover 5 ways to turn your association marketing strategy into an ROI centre. Learn how you can better achieve objectives and increase awareness.
The Pandemic Taught Associations to Turn Lemons into Lemonade
The top three best management practices of associations who are leaning into disruption and creating growth by being truly member-centric.
Lessons Learned From Disruption: Top 3 Association Management Practices
The top 3 best management practices of associations who are leaning into disruption and creating growth by being truly member-centric.
Pricing Strategies During Economic Downturns
Association strategies for a recession. One of our most popular papers, pricing and value strategies that will help as we head into what looks like not so easy times.
Growing Value: Findings of Halmyre’s 2022 Non-Profit Value Proposition Survey
Growing Value: Findings of Halmyre’s 2022 Non-Profit Value Proposition Survey
Maximize Your Revenue Through Smart Pricing Strategies
Settling on a pricing approach for your association requires in-depth understanding of pricing as a specialty of marketing and a solid grasp of the factors affecting your business landscape, including market research, competition, costs and brand perceptions.
Value Proposition Is a Growth Process
Understanding the process of managing your value proposition is vital, but challenging especially for non-profits. Developing discipline around managing your value proposition is the single best investment any non-profit can make in its future.
The Secret to Strong Non-Profit Value Propositions
But do not be deceived: a good value proposition process will open for you more future-forward thinking, but it will do so with confidence and without guessing, and it will objectively put the voice of your members at the centre of your decisions.