Author: Christine Saunders, CM (7)
Six Crucial Steps in Building a Results-Driven Association Marketing Strategy
Unleash your association's potential with this comprehensive blog on how to build an association marketing strategy that delivers tangible results.
Unlock Better Member Engagement For Your Nonprofit or Association
Looking for effective member engagement ideas for your nonprofit or association? Check out our blog for creative and proven strategies.
Data Intelligence: Turn Association Marketing Into an ROI Centre
Discover 5 ways to turn your association marketing strategy into an ROI centre. Learn how you can better achieve objectives and increase awareness.
The Pandemic Taught Associations to Turn Lemons into Lemonade
The top three best management practices of associations who are leaning into disruption and creating growth by being truly member-centric.
Lessons Learned From Disruption: Top 3 Association Management Practices
The top 3 best management practices of associations who are leaning into disruption and creating growth by being truly member-centric.
Pricing Strategies During Economic Downturns
Association strategies for a recession. One of our most popular papers, pricing and value strategies that will help as we head into what looks like not so easy times.
Growing Value: Findings of Halmyre’s 2022 Non-Profit Value Proposition Survey
Growing Value: Findings of Halmyre’s 2022 Non-Profit Value Proposition Survey
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Maximize Your Revenue Through Smart Pricing Strategies
Settling on a pricing approach for your association requires in-depth understanding of pricing as a specialty of marketing and a solid grasp of the factors affecting your business landscape, including market research, competition, costs and brand perceptions.