Author: Christine Saunders, CM (7)
Build a Business Case for a Career Centre
Improve Your Association's Career Centre: How to Build a Business Case
Benchmarking NFP Value Propositions, 2021
Not-for-profits are like no other organizations. Halmyre has published its first annual report, designed to help NFPs and executives understand where to make strategic, organizational investments to develop the long-term resilience of their organizations. Halmyre set out to benchmark how CEOs view their organizations strength and readiness related to their
Leverage Your Association's Data to Drive Membership Growth
This whitepaper is a guide to managing and monitoring the health of your associations membership. Even if you already have an intuitive grasp of the fitness of your membership, this discussion will provide a better understanding of key metrics that indicate your members commitment and loyalty to your organization. This guide also discusses issues that can undermine membership management performance and erode the impact of marketing efforts.
Client Appreciation is a Key to Business Growth
Embodying gratitude and showing empathy for your customers will truly make a qualitative difference in your organizations services and will lead to long-term success for both parties. While making your customers feel appreciated, you are also able to get to know and empathize with your customers wants and needs to better market to them.
Outsourcing Your Marketing: Three Considerations
Before outsourcing, organizations need to understand which types of marketing are core to executing their marketing strategy. If you need a specialized skill to fulfill your marketing strategy such a CRM or marketing automation specialist, this might be a good time to outsource.
Three Steps to Make Your Revenue Resilient
To study your audiences wants and needs, you can apply the qualitative and observational aspects of ethnography to capture important nuances in why your audiences may or may not like a new service you are delivering or to discover ways to optimize existing revenue streams. The final aspect that you need to revisit regularly to identify new opportunities and keep your revenue competitive is customer experience design (CX).
McCarthy’s Four Ps of Marketing: a Product of the 1960s but More Relevant Than Ever
Yes. And I would argue that while I think marketing leaders have lost sight of the four Ps amid distractions and short-term thinking, they are not only relevant but needed more than ever to guide the growth of our organizations in challenging economic times.
Marketing, Not Just Advertising, Is the Root of Business Growth
Marketing is the profession that drives business growth, period. It is a holistic profession with many specialty sub-disciplines. The basic structure of marketing, when used properly, includes the classic four Ps of product, price, place and promotion.