What is Brand Communication? A Path to Association Member Growth
Discover what is brand communication and its pivotal role in shaping perceptions and driving membership growth for the modern association.
How to Transform Your Association's Member Engagement Strategy
Discover strategies to enhance member engagement in associations with Halmyre's insights on value proposition, branding, segmentation, and data analytics.
What is Association Member Experience, and Why Does it Matter?
Discover the importance of optimizing member experience to enhance engagement, retention, and overall satisfaction to spark growth for your association.
Lemons to Lemonade
From Lemons to Lemonade. Download Halmyre's OFAH case study today!
Let the members tell us how to grow: Using research strategically
Let the members tell us how to grow: Using research strategically. How a pharmacy association used strategic research to understand the full range of pharmacy professionals’ needs and wants.
How to Increase Customer Perceived Value for Your Association
Explore the concept of Customer Perceived Value, and learn how members evaluate benefits against costs when it comes to your association’s offering.
Should You Bundle Membership and Event Registration?
Should You Bundle Membership and Event Registration? There is never a one-size-fits-all answer to bundling membership with an event.
Getting ‘unstuck’ through an objective assessment of marketing issues and opportunities
Getting ‘unstuck’ through an objective assessment of marketing issues and opportunities. Halmyre conducted a Marketing Audit to identify problems, then recommended a prioritized approach to address them.