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Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

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How Customer Experience Is Changing Marketing

How Customer Experience Is Changing Marketing

The new role of the CMO is to champion a holistic, end-to-end customer experience. Expanded responsibility has pushed the CMO into a role encompassing all groups within the organization: facilitating and negotiating among other departments (finance, product development, business development, etc.) and becoming a change agent inside the organization, affecting change management of process, policy and procedure.

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Five Key Concepts for Successful Email Marketing

Email marketing remains a vital method for driving engagement and revenue for organizations of all sizes. Heres a framework that shaped some of the best practices panel members see influencing the future of email marketing. Thats why its important to stay within the law when engaging in email marketing.

Management Approach with illustration of light bulb

Three Strategic Growth Questions Marketing Answers

Marketing is the discipline that controls the most important moment in your organization: the very intersection of a customer or potential customer with your product, service or brand.

Refocusing the Value Proposition

Refocusing the Value Proposition of a 150-Year-Old Association with “Outside-In” Thinking

Refocusing the Value Proposition of a 150-Year-Old Association with “Outside-In” Thinking

Revenue and ROI with drawing of accelerator

Free Yourself from the 4 Traps of Non-Dues Revenue Development

If you approach your service delivery like everyone else, without considering your audiences wants and needs, it shows that you havent listened to them and youre not concerned about finding them the right solutions. Its time to accept that the service must be unique to your market (your members) for it to succeed in driving the revenue you expect.

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Annual Planning for Marketing: Part 1 – Get the Facts

Many organizations dont know how to pull or present data in meaningful ways to produce insights-driven action. With these two common types of data at your fingertips, you will be armed with the right tools to assess and plan for your next fiscal budget with confidence.

Creating a More Engaging Report for a Regulated Financial Organization Case Study

Creating a More Engaging Report for a Regulated Financial Organization

By building a truly customer-centric web service. The Manitoba Financial Services Agency did just that – and made a positive impact on how Manitobans think about their money.

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The Impact of Marketing Strategy on Modest Budgets

3 Real World NFP Case Studies that are Driving Long-Term Success There are drastic demographic shifts that are happening very quickly for associations and it is important to plan to be prepared to address these changes. Innovation is relative to the organization - it is about change and progress. Strategy is what will drive innovation - change - not "picking" new technologies