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Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

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Unleash the Power of the Voice of Non-Members Webinar

Unleash the Power of the Voice of Non-Members Webinar

This webinar is an opportunity to discover strategies that can transform your association's approach to non-member engagement and growth.

Communication bubbles

What is Brand Communication? A Path to Association Member Growth

Discover what is brand communication and its pivotal role in shaping perceptions and driving membership growth for the modern association.

meeting in boardroom

How to Transform Your Association's Member Engagement Strategy

Discover strategies to enhance member engagement in associations with Halmyre's insights on value proposition, branding, segmentation, and data analytics.

sticky note with happy face

What is Association Member Experience, and Why Does it Matter?

Discover the importance of optimizing member experience to enhance engagement, retention, and overall satisfaction to spark growth for your association.

Lemons to Lemonade Case Study

Lemons to Lemonade

From Lemons to Lemonade. Download Halmyre's OFAH case study today!

Net Promotor Score Rating

How to Increase Customer Perceived Value for Your Association

Explore the concept of Customer Perceived Value, and learn how members evaluate benefits against costs when it comes to your association’s offering.

Taking notes

How Much Should Your Association's Learning Management System Cost?

Unravel the factors influencing learning management system cost and discover tips for selecting the ideal LMS for your association's unique needs.

Web Design

Association Web Design: 5 Key Things to Keep in Mind

Explore key strategies for association web design, emphasizing member engagement, value proposition, and brand consistency for an impactful website.