Skip to content
Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

Latest Posts

meeting in boardroom

How to Transform Your Association's Member Engagement Strategy

Discover strategies to enhance member engagement in associations with Halmyre's insights on value proposition, branding, segmentation, and data analytics.

sticky note with happy face

What is Association Member Experience, and Why Does it Matter?

Discover the importance of optimizing member experience to enhance engagement, retention, and overall satisfaction to spark growth for your association.

Lemons to Lemonade Case Study

Lemons to Lemonade

How a legislative change sparked transformational technology changes - and growth opportunities - for the Ontario Federation of Anglers and Hunters.

Nebraska Pharmacists Association Case Study

Let the members tell us how to grow: Using research strategically

Learn how the Nebraska Pharmacists Association used strategic research to understand the full range of pharmacy professionals’ needs and wants.

Net Promotor Score Rating

How to Increase Customer Perceived Value for Your Association

Explore the concept of Customer Perceived Value, and learn how members evaluate benefits against costs when it comes to your association’s offering.

There is never a one-size-fits-all answer to bundling membership with an event.

Should You Bundle Membership and Event Registration?

Should You Bundle Membership and Event Registration? There is never a one-size-fits-all answer to bundling membership with an event.

Getting ‘unstuck’ through an objective assessment of marketing issues and opportunities

Getting ‘unstuck’ through an objective assessment of marketing issues and opportunities

Halmyre conducted a Marketing Audit to identify problems, then recommended a prioritized approach to address them.

Taking notes

How Much Should Your Association's Learning Management System Cost?

Unravel the factors influencing learning management system cost and discover tips for selecting the ideal LMS for your association's unique needs.