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Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

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Let the members tell us how to grow: Using research strategically

Let the members tell us how to grow: Using research strategically. How a pharmacy association used strategic research to understand the full range of pharmacy professionals’ needs and wants.

Net Promotor Score Rating

How to Increase Customer Perceived Value for Your Association

Explore the concept of Customer Perceived Value, and learn how members evaluate benefits against costs when it comes to your association’s offering.

There is never a one-size-fits-all answer to bundling membership with an event.

Should You Bundle Membership and Event Registration?

Should You Bundle Membership and Event Registration? There is never a one-size-fits-all answer to bundling membership with an event.

Getting ‘unstuck’ through an objective assessment of marketing issues and opportunities

Getting ‘unstuck’ through an objective assessment of marketing issues and opportunities

Getting ‘unstuck’ through an objective assessment of marketing issues and opportunities. Halmyre conducted a Marketing Audit to identify problems, then recommended a prioritized approach to address them.

Taking notes

How Much Should Your Association's Learning Management System Cost?

Unravel the factors influencing learning management system cost and discover tips for selecting the ideal LMS for your association's unique needs.

Web Design

Association Web Design: 5 Key Things to Keep in Mind

Explore key strategies for association web design, emphasizing member engagement, value proposition, and brand consistency for an impactful website.

Navigating the Next Crisis: Global Workforce Insights for Associations

Navigating the Next Crisis: Global Workforce Insights for Associations

Explore ongoing strategies to tackle global workforce challenges in associations. Watch our webinar for enduring insights and forward-looking solutions.

Using Customer Experience Analytics to Create Happy Members

Using Customer Experience Analytics to Create Happy Members

Explore how customer experience analytics can elevate association membership satisfaction. Harness key metrics for loyalty, engagement, and growth.