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Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

Latest Posts

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From Purpose to Progress: How Associations Align Boards, Redefine Value, and Engage Future Members

Long-term growth and organizational relevance requires associations to manage value proposition as an active engine, breaking out of internal bias, and letting market data guide leadership decisions.

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Navigating the Future of Association Value: A Playbook for Sustainable Growth

The association model is not dying; it is simply being stress-tested. Organizations must use their Unique Value Proposition (UVP) to address their members’ needs and wants.

OACFP case study

Building a Holistic Strategy with Value Proposition, Data Insights and Pricing

Discover how research-driven strategy and targeted investments empowered OACFP to lead their sector through change.

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AI & Strategy Consulting Buyers' Guide

Download this strategic buyers' guide to learn how to navigate association strategy consulting in the age of AI.

DIY Workshop: Define Your Unique Value Proposition

Enhance your association's writing skills with Halmyre's interactive workshop, leading to a valuable Communications Playbook for your team.

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The Proof Is in the Data: Do Associations Really Need a Value Proposition?

Do associations really need a clearly articulated value proposition to succeed? The growth metrics from our diagnostic are a wake-up call.

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The Generational Paradox: Navigating Demographic Shifts and Next-Gen Expectations

Membership is shifting rapidly, driven by two deeply interconnected forces: an aging workforce and an incoming wave of next-generation professionals.

Member-Centric Writing Workshop for Association Teams

Halmyre's consultant-led writing workshop is now available as online learning for association teams. Create a Communications Playbook that enhances member engagement.