Strengthening National Leadership in a Provincially-Regulated Profession
To strengthen the RVTTC’s national leadership and revenue growth, Halmyre implemented a three-year value proposition strategy that overhauled governance and membership categories.
Building Flexibility and Value to Serve a Professional Membership
Halmyre worked with the Canadian Bar Association to revitalize their engagement and revenue by transitioning their rigid, in-person event model into a flexible, data-driven hybrid pricing strategy.
Revitalizing Event Revenue Through Strategic Pricing
By moving beyond 'checklist' sponsorship kits and applying strategic pricing and an ROI-based approach, CFLA transformed its annual conference into an award-winning financial success.
How Can Associations Use AI To Enhance 'Human-Touch' Value?
Associations can overcome technical friction by using AI to augment, rather than replace, the high-touch interactions that drive member satisfaction and retention.
Inside the Diagnostic: A Live Demo & Strategy Session Recording and Highlights
Go "under the hood" of the 2026 Growth Strategy Diagnostic to see the user experience and data entry process.
Why Is My Association Membership Declining? Four Barriers To Growth
The four primary barriers to growth include reductive pricing strategies, "Board Bubble" decision-making, outdated technology, and a reactive culture that lacks a long-term strategic vision.
How To Conduct A Value Proposition Audit For A Professional Or Industry Association
To conduct a value proposition audit, a professional or industry association must objectively answer four questions: Who do you serve? What do they want/need? Who else is competing for their attention? and What do you do uniquely better than anyone else?
What Is The Difference Between An Operational And A Strategic Association Vision?
The difference lies in the timeframe and the nature of the problems addressed. An operational vision is often reactive and short-term. A strategic vision is generational and focuses on complex long-term challenges.