Skip to content
Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

Latest Posts

Buyers Guide Thumbnail

AI & Strategy Consulting Buyers' Guide

Download this strategic buyers' guide to learn how to navigate association strategy consulting in the age of AI.

DIY Workshop: Define Your Unique Value Proposition

Enhance your association's writing skills with Halmyre's interactive workshop, leading to a valuable Communications Playbook for your team.

Blog thumbnail

The Proof Is in the Data: Do Associations Really Need a Value Proposition?

Do associations really need a clearly articulated value proposition to succeed? The growth metrics from our diagnostic are a wake-up call.

Diagnostic Thumbnail

The Generational Paradox: Navigating Demographic Shifts and Next-Gen Expectations

Membership is shifting rapidly, driven by two deeply interconnected forces: an aging workforce and an incoming wave of next-generation professionals.

Member-Centric Writing Workshop for Association Teams

Halmyre's consultant-led writing workshop is now available as online learning for association teams. Create a Communications Playbook that enhances member engagement.

20 year vision

The Long Game: Solving Association Workforce Shortages with a 20-Year Vision and a 3-Step Roadmap

By uniting long-term thinking with strategic action, associations can transform from passive observers into indispensable leaders advocating for their sectors with unimpeachable evidence.

Post trust associations

Navigating the Post-Trust Association: How to Use the TPO Framework to Combat Burnout and the Rejection of Expertise

By looking at your organization from the "outside-in" and applying a structured analytical lens, you can predict workforce shifts, rebuild trust, and address the silent crises draining your membership.

Young Professionals

Breaking the Status Quo: Why Associations Must Rethink Engagement for the Next Generation

The association landscape is facing a quiet but critical transition. To bridge the growing generational divide, associations must look beyond surface-level metrics to confront why young professionals are leaving stagnant industries.