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Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

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Ontario Society Of Professional Engineers Case Study

Addressing Engineering’s “Wicked Problems”

The Ontario Society of Professional Engineers worked with Halmyre to develop a strategic plan.

Building for the Future: A User-Focused Website Transformation

The Ontario Federation of Anglers and Hunters worked with Halmyre to complete a comprehensive website transformation.

Growth Through The Eyes Of Your Future Members Executive Bulletin

Growth Through The Eyes Of Your Future Members

The insights of non-members are incredibly valuable for fueling association growth.

MTI Case Study

Stable Membership, Declining Revenue: A Trade Association Pricing and Revenue Audit

MTI worked with Halmyre to analyze their pricing and revenue.

Revamp, Replace, or Right-Size: Webinar Recording and Highlights

Revamp, Replace, or Right-Size: Webinar Recording and Highlights

Tech decisions shouldn’t be guesswork—but for many associations, they are. Should you overhaul your systems, tweak what you have, or scrap it and start fresh?

Ontario Society Of Professional Engineers Case Study

Breakthrough Member Growth Through Integrated Marketing Discipline

The Ontario Society of Professional Engineers worked with Halmyre to drive membership growth.

CRA Case Study

Digital Strategy Starts and Ends with People

The Canadian Rheumatology Association and Halmyre worked together to develop a digital roadmap and identify technology adoption recommendations.

OPBA Case Study

Funding the Future: OPBA Sponsorship Strategy Case Study

OPBA funded the modernization of its core educational offering through a strategic sponsorship and partnership offering.