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Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

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How Can I Best Align Association Board Strategy with Members’ Needs and Expectations?

Aligning association board strategy with member needs requires moving beyond the Board Bubble through non-member research, a value proposition audit, and shifting focus from operational tasks to high-level governance.

The Halmyre Value Proposition Self-Check

Diagnose any misalignment holding your association back with our Value Proposition Self-Check.

Workforces at the Crossroads: Thriving Associations in a Changing Professional World

With an aging population, many industries are facing both a decline in workers joining their sector and an increase in the number leaving.

Beyond Short-Termism: Solving Wicked Problems with a Long-Term Vision

Discover how associations can break free from short-termism by adopting a 20-year vision to tackle complex, wicked problems and deliver meaningful value to their members.

Navigating Tech Transformation for Association Growth: A Strategic Approach

Associations must evolve their technology to meet rising member expectations and demands of a competitive environment; however, digital strategy must come first.

Value-Based Digital Advertising Drives Growth and Community

The Canadian Veterinary Medical Association worked with Halmyre to execute a targeted paid advertising campaign that delivered exceptional results.

Creating Clarity And Cohesion With Focused Digital Strategies And Processes

MFSA worked with Halmyre to develop a unified online presence.

Unlock Your Data's Power: Webinar Recording and Highlights

Move beyond common pitfalls and turn your association's data into actionable intelligence.