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Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

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Unlock Better Member Engagement For Your Nonprofit or Association

Unlock Better Member Engagement For Your Nonprofit or Association

Looking for effective member engagement ideas for your nonprofit or association? Check out our blog for creative and proven strategies.

Halmyre Blog - Data Intelligence: Turn Association Marketing Into an ROI Center

Data Intelligence: Turn Association Marketing Into an ROI Center

Discover 5 ways to turn your association marketing strategy into an ROI centre. Learn how you can better achieve objectives and increase awareness.

The Pandemic Taught Associations to Turn Lemons into Lemonade

The top three best management practices of associations who are leaning into disruption and creating growth by being truly member-centric.

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Insights into Your Members’ Emotions and Behaviours

Shift from analytically stuck to analytically driven and turn your marketing into an ROI centre… here’s how:

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Lessons Learned From Disruption: Top 3 Association Management Practices

The top 3 best management practices of associations who are leaning into disruption and creating growth by being truly member-centric.

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Webinar: Future-Proof Your Association with Value Management

On demand webinar for associations on the powerful combination of value proposition strategy and analytics insights.

Making the Switch: Everything You Need to Know about GA4

Making the Switch: Everything You Need to Know about GA4

GA360 Universal Analytics will be replaced by October 1, 2023. Google Analytics 4 is designed with privacy at its core to provide a better experience for both GA4 customers and their end users. Event-based: Universal Analytics is session-based, while GA4 is event-based.

Pricing Strategies During Economic Downturns

Pricing Strategies During Economic Downturns

Association strategies for a recession. One of our most popular papers, pricing and value strategies that will help as we head into what looks like not so easy times.