Skip to content
Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

Latest Posts

Board’s Revenue Conversations

Neutralizing the Room: How to Move Your Board’s Revenue Conversations from Emotion to Data

To shift association boards from emotional to data-informed revenue decisions, leaders must provide a Table for Conversation built on objective analysis.

From Transactional to Transformational: How to Fix a Sponsorship Program That Isn't Selling

To fix a sponsorship program that isn't selling, associations must transition from "checklist" models to ROI-based models that focus on business outcomes.

Beyond the Dues: A Strategic Framework for Association Pricing and Revenue

Revenue strategy is more than a budget exercise—align your board and members through a data-driven strategy that values mission over transactions.

RVTTC Case Study

Strengthening National Leadership in a Provincially-Regulated Profession

To strengthen the RVTTC’s national leadership and revenue growth, Halmyre implemented a three-year value proposition strategy that overhauled governance and membership categories.

CBA Case Study

Building Flexibility and Value to Serve a Professional Membership

Halmyre worked with the Canadian Bar Association to revitalize their engagement and revenue by transitioning their rigid, in-person event model into a flexible, data-driven hybrid pricing strategy.

CFLA Case Study

Revitalizing Event Revenue Through Strategic Pricing

By moving beyond 'checklist' sponsorship kits and applying strategic pricing and an ROI-based approach, CFLA transformed its annual conference into an award-winning financial success.

How Can Associations Use AI To Enhance 'Human-Touch' Value?

Associations can overcome technical friction by using AI to augment, rather than replace, the high-touch interactions that drive member satisfaction and retention.

Inside the Diagnostic: A Live Demo & Strategy Session Recording and Highlights

Go "under the hood" of the 2026 Growth Strategy Diagnostic to see the user experience and data entry process.