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Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

Latest Posts

Analytics vs. Business Intelligence - What's the Difference?

Business Intelligence and Data Analytics work hand-in-hand to provide associations with a toolkit to drive member insights, strategy, and services.

Beyond the Buzz: AI & Strategic Planning Webinar Highlights

Key take-aways from the January 2025 Webinar on Artificial Intelligence and strategic planning, hosted by Halmyre and Event Garde

OSPE Case Study

Building a Better Value Proposition to Serve Members Better

The Ontario Society of Professional Engineers worked with Halmyre to build a complete value proposition strategy to serve members better.

Beyond the Buzz: AI & Strategic Planning

Watch the recording of our webinar on leveraging AI for association strategic and operational planning.

OSPE Case Study

Growth through Customer Personas

The Ontario Society of Professional Engineers serves the rich diversity of Ontario's engineering community. Personas unified OSPE around the voice of its members.

A woman facilitates a meeting

The Unseen Power of a Skilled Facilitator

Learn about the benefits of a skilled facilitator for high-stakes conversations that set direction and drive results for your association.

Disciplined Direct Response Marketing to Target and Grow Membership

The Heating, Refrigeration and Air Conditioning Institute of Canada's disciplined direct response marketing to target and grow membership.

Canadian Medical Association - Acquisition Case Study

Acquisition drives the traffic but retention pays the bills

The Canadian Medical Association advocates for a better healthcare future for all.