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Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

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MTI Case Study

Stable Membership, Declining Revenue: A Trade Association Pricing and Revenue Audit

MTI worked with Halmyre to analyze their pricing and revenue.

Revamp, Replace, or Right-Size: Webinar Recording and Highlights

Revamp, Replace, or Right-Size: Webinar Recording and Highlights

Tech decisions shouldn’t be guesswork—but for many associations, they are. Should you overhaul your systems, tweak what you have, or scrap it and start fresh?

Ontario Society Of Professional Engineers Case Study

Breakthrough Member Growth Through Integrated Marketing Discipline

The Ontario Society of Professional Engineers worked with Halmyre to drive membership growth.

CRA Case Study

Digital Strategy Starts and Ends with People

The Canadian Rheumatology Association and Halmyre worked together to develop a digital roadmap and identify technology adoption recommendations.

OPBA Case Study

Funding the Future: OPBA Sponsorship Strategy Case Study

OPBA funded the modernization of its core educational offering through a strategic sponsorship and partnership offering.

Person drawing an arrow with chalk on a chalkboard

Growth is a Journey: Focus Your Association's Future

Focus on your association's top two growth areas for sustainable success. Learn strategic prioritization with insights from Halmyre's Growth Series.

Person typing on a laptop

Navigating the AI Frontier: A Framework for Resilient Associations

Learn how associations can strategically integrate AI to enhance member value, streamline operations, and lead their industries using a three-part framework.

OSPE Case Study

Benchmarking Generational Change in Engineering: OSPE Case Study

Discover how Halmyre helped OSPE understand and influence generational change in Ontario's engineering profession.