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Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

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Value Proposition Vs. Positioning Statement: What's the Difference?

Learn the difference between a value proposition vs. positioning statement and how a strong value proposition guides pricing & boosts member satisfaction.

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How to Use Customer Experience Insights to Satisfy Association Members

Want to enhance member satisfaction in your association by better understanding their needs? Learn how to use Customer Experience Insights.

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What's New in Association Marketing? 6 Essential Strategies

Explore the evolution of association marketing, transitioning from mere expense to a dynamic ROI engine. Dive into strategies shaping this transformation.

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Business Transformation Framework: Your Association's 5-Step Guide

Unlock success with our business transformation framework, designed to help your association transform its strategy and spark membership growth.

Unleash the Power of the Voice of Non-Members Webinar

Unleash the Power of the Voice of Non-Members Webinar

This webinar is an opportunity to discover strategies that can transform your association's approach to non-member engagement and growth.

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What is Brand Communication? A Path to Association Member Growth

Discover what is brand communication and its pivotal role in shaping perceptions and driving membership growth for the modern association.

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How to Transform Your Association's Member Engagement Strategy

Discover strategies to enhance member engagement in associations with Halmyre's insights on value proposition, branding, segmentation, and data analytics.

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What is Association Member Experience, and Why Does it Matter?

Discover the importance of optimizing member experience to enhance engagement, retention, and overall satisfaction to spark growth for your association.