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Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

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What is Association Member Experience, and Why Does it Matter?

Discover the importance of optimizing member experience to enhance engagement, retention, and overall satisfaction to spark growth for your association.

Lemons to Lemonade Case Study

Lemons to Lemonade

From Lemons to Lemonade. Download Halmyre's OFAH case study today!

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How to Increase Customer Perceived Value for Your Association

Explore the concept of Customer Perceived Value, and learn how members evaluate benefits against costs when it comes to your association’s offering.

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How Much Should Your Association's Learning Management System Cost?

Unravel the factors influencing learning management system cost and discover tips for selecting the ideal LMS for your association's unique needs.

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Association Web Design: 5 Key Things to Keep in Mind

Explore key strategies for association web design, emphasizing member engagement, value proposition, and brand consistency for an impactful website.

Navigating the Next Crisis: Global Workforce Insights for Associations

Navigating the Next Crisis: Global Workforce Insights for Associations

Explore ongoing strategies to tackle global workforce challenges in associations. Watch our webinar for enduring insights and forward-looking solutions.

Using Customer Experience Analytics to Create Happy Members

Using Customer Experience Analytics to Create Happy Members

Explore how customer experience analytics can elevate association membership satisfaction. Harness key metrics for loyalty, engagement, and growth.

5 Association Metrics to Enhance Your Marketing Strategy

5 Association Metrics to Enhance Your Marketing Strategy

Discover how association metrics can supercharge your marketing strategy and transform it from a cost center to an ROI powerhouse in a few simple steps.