Investor Education Website
By building a truly customer-centric web service. The Manitoba Financial Services Agency did just that – and made a positive impact on how Manitobans think about their money.
Build a Business Case for a Career Centre
Improve Your Association's Career Centre: How to Build a Business Case
Building a Better Brand to Engage Members
The Ontario Society of Professional Engineers reset the foundation of membership engagement through brand analysis, value proposition enhancement and persona development to better support corporate strategies and engage more members with targeted services.
Benchmarking NFP Value Propositions, 2021
Not-for-profits are like no other organizations. Halmyre has published its first annual report, designed to help NFPs and executives understand where to make strategic, organizational investments to develop the long-term resilience of their organizations. Halmyre set out to benchmark how CEOs view their organizations strength and readiness related to their
Leverage Your Association's Data to Drive Membership Growth
This whitepaper is a guide to managing and monitoring the health of your associations membership. Even if you already have an intuitive grasp of the fitness of your membership, this discussion will provide a better understanding of key metrics that indicate your members commitment and loyalty to your organization. This guide also discusses issues that can undermine membership management performance and erode the impact of marketing efforts.
Client Appreciation is a Key to Business Growth
Embodying gratitude and showing empathy for your customers will truly make a qualitative difference in your organizations services and will lead to long-term success for both parties. While making your customers feel appreciated, you are also able to get to know and empathize with your customers wants and needs to better market to them.
Using Persona-Based Marketing to Engage Younger Members
Halmyre collaborates with service-based organizations of all sizes from across North America with marketing problems that don’t fit neatly into traditional agency solutions.
Outsourcing Your Marketing: Three Considerations
Before outsourcing, organizations need to understand which types of marketing are core to executing their marketing strategy. If you need a specialized skill to fulfill your marketing strategy such a CRM or marketing automation specialist, this might be a good time to outsource.