Leverage Your Association's Data to Drive Membership Growth
This whitepaper is a guide to managing and monitoring the health of your associations membership. Even if you already have an intuitive grasp of the fitness of your membership, this discussion will provide a better understanding of key metrics that indicate your members commitment and loyalty to your organization. This guide also discusses issues that can undermine membership management performance and erode the impact of marketing efforts.
Client Appreciation is a Key to Business Growth
Embodying gratitude and showing empathy for your customers will truly make a qualitative difference in your organizations services and will lead to long-term success for both parties. While making your customers feel appreciated, you are also able to get to know and empathize with your customers wants and needs to better market to them.
Using Persona-Based Marketing to Engage Younger Members
Halmyre collaborates with service-based organizations of all sizes from across North America with marketing problems that don’t fit neatly into traditional agency solutions.
Outsourcing Your Marketing: Three Considerations
Before outsourcing, organizations need to understand which types of marketing are core to executing their marketing strategy. If you need a specialized skill to fulfill your marketing strategy such a CRM or marketing automation specialist, this might be a good time to outsource.
Three Months to Boost Social Media Engagement
Halmyre collaborates with service-based organizations of all sizes from across North America with marketing problems that don’t fit neatly into traditional agency solutions.
Three Steps to Make Your Revenue Resilient
To study your audiences wants and needs, you can apply the qualitative and observational aspects of ethnography to capture important nuances in why your audiences may or may not like a new service you are delivering or to discover ways to optimize existing revenue streams. The final aspect that you need to revisit regularly to identify new opportunities and keep your revenue competitive is customer experience design (CX).
Getting the Data Insights You Need to Make an Impact
Data intelligence is a critical component in conducting just about any business in today’s world. Through interactions with our clients across industries and in various vertical markets, Halmyre’s team of consultants have found that organizations that have had long-term success are always focused on their numbers – monitoring, understanding, optimizing.
McCarthy’s Four Ps of Marketing: a Product of the 1960s but More Relevant Than Ever
Yes. And I would argue that while I think marketing leaders have lost sight of the four Ps amid distractions and short-term thinking, they are not only relevant but needed more than ever to guide the growth of our organizations in challenging economic times.