Three Strategic Growth Questions Marketing Answers
Marketing is the discipline that controls the most important moment in your organization: the very intersection of a customer or potential customer with your product, service or brand.
Refocusing the Value Proposition of a 150-Year-Old Association with “Outside-In” Thinking
Refocusing the Value Proposition of a 150-Year-Old Association with “Outside-In” Thinking
Free Yourself from the 4 Traps of Non-Dues Revenue Development
If you approach your service delivery like everyone else, without considering your audiences wants and needs, it shows that you havent listened to them and youre not concerned about finding them the right solutions. Its time to accept that the service must be unique to your market (your members) for it to succeed in driving the revenue you expect.
Annual Planning for Marketing: Part 1 – Get the Facts
Many organizations dont know how to pull or present data in meaningful ways to produce insights-driven action. With these two common types of data at your fingertips, you will be armed with the right tools to assess and plan for your next fiscal budget with confidence.
Creating a More Engaging Report for a Regulated Financial Organization
By building a truly customer-centric web service. The Manitoba Financial Services Agency did just that – and made a positive impact on how Manitobans think about their money.
The Impact of Marketing Strategy on Modest Budgets
3 Real World NFP Case Studies that are Driving Long-Term Success There are drastic demographic shifts that are happening very quickly for associations and it is important to plan to be prepared to address these changes. Innovation is relative to the organization - it is about change and progress. Strategy is what will drive innovation - change - not "picking" new technologies
Don't Think Website, Think Service Design
Thinking website is limiting and may lead you to find partners that deal only with a narrow type of planning such as the visual design that misses delivering what your audiences really want and need.
How Do You Best Measure Engagement?
By placing renewal speed on the membership dashboard, an organizations senior management team will be able to review and validate standard member satisfaction metrics (e.g., Net Promoter Score or NPS) with a holistic behavioural measure of engagement.