Insights into Your Members’ Emotions and Behaviours
Shift from analytically stuck to analytically driven and turn your marketing into an ROI centre… here’s how:
Lessons Learned From Disruption: Top 3 Association Management Practices
The top 3 best management practices of associations who are leaning into disruption and creating growth by being truly member-centric.
Making the Switch: Everything You Need to Know about GA4
GA360 Universal Analytics will be replaced by October 1, 2023. Google Analytics 4 is designed with privacy at its core to provide a better experience for both GA4 customers and their end users. Event-based: Universal Analytics is session-based, while GA4 is event-based.
Pricing Strategies During Economic Downturns
Association strategies for a recession. One of our most popular papers, pricing and value strategies that will help as we head into what looks like not so easy times.
Growing Value: Findings of Halmyre’s 2022 Non-Profit Value Proposition Survey
Growing Value: Findings of Halmyre’s 2022 Non-Profit Value Proposition Survey
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Maximize Your Revenue Through Smart Pricing Strategies
Settling on a pricing approach for your association requires in-depth understanding of pricing as a specialty of marketing and a solid grasp of the factors affecting your business landscape, including market research, competition, costs and brand perceptions.
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When Members Talk
The challenge for associations is to avoid retreating and to keep discussion as a healthy part of membership even when members arent on the same page. Conversation is good and disagreement doesnt make you weak, it makes you an organization that accepts different views and uses those views to help shape and build consensus.
Value Proposition Is a Growth Process
Understanding the process of managing your value proposition is vital, but challenging especially for non-profits. Developing discipline around managing your value proposition is the single best investment any non-profit can make in its future.