The Impact of Marketing Strategy on Modest Budgets
3 Real World NFP Case Studies that are Driving Long-Term Success There are drastic demographic shifts that are happening very quickly for associations and it is important to plan to be prepared to address these changes. Innovation is relative to the organization - it is about change and progress. Strategy is what will drive innovation - change - not "picking" new technologies
Don't Think Website, Think Service Design
Thinking website is limiting and may lead you to find partners that deal only with a narrow type of planning such as the visual design that misses delivering what your audiences really want and need.
How Do You Best Measure Engagement?
By placing renewal speed on the membership dashboard, an organizations senior management team will be able to review and validate standard member satisfaction metrics (e.g., Net Promoter Score or NPS) with a holistic behavioural measure of engagement.
Google Grants for Good Causes
The internet behemoth has a program known as Google Ad Grants that offers eligible charitable organizations up to $10,000 of credit each month for search engine marketing (SEM) ads on the Googles AdWords network. The Google Ad Grant program is a huge opportunity for eligible charitable organizations of any size, from small local start-ups to established national organizations.
What's in a Name?
Create a more open brand position to support our service evolution from a simple idea of classic marketing strategy in 2014 to supporting integrated consultation with customer-centric service design, data intelligence, creative insight and marketing execution today.