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Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

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The Pandemic Taught Associations to Turn Lemons into Lemonade

The top three best management practices of associations who are leaning into disruption and creating growth by being truly member-centric.

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Insights into Your Members’ Emotions and Behaviours

Shift from analytically stuck to analytically driven and turn your marketing into an ROI centre… here’s how:

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Lessons Learned From Disruption: Top 3 Association Management Practices

The top 3 best management practices of associations who are leaning into disruption and creating growth by being truly member-centric.

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Webinar: Future-Proof Your Association with Value Management

On demand webinar for associations on the powerful combination of value proposition strategy and analytics insights.

Making the Switch: Everything You Need to Know about GA4

Making the Switch: Everything You Need to Know about GA4

GA360 Universal Analytics will be replaced by October 1, 2023. Google Analytics 4 is designed with privacy at its core to provide a better experience for both GA4 customers and their end users. Event-based: Universal Analytics is session-based, while GA4 is event-based.

Pricing Strategies During Economic Downturns

Pricing Strategies During Economic Downturns

Association strategies for a recession. One of our most popular papers, pricing and value strategies that will help as we head into what looks like not so easy times.

Growing Value: Findings of Halmyre’s 2022 Non-Profit Value Proposition Survey

Growing Value: Findings of Halmyre’s 2022 Non-Profit Value Proposition Survey

Maximize Your Revenue Through Smart Pricing Strategies

Maximize Your Revenue Through Smart Pricing Strategies

Settling on a pricing approach for your association requires in-depth understanding of pricing as a specialty of marketing and a solid grasp of the factors affecting your business landscape, including market research, competition, costs and brand perceptions.