Latest Posts

Revenue & ROI
Revenue & ROIMaximize Your Revenue Through Smart Pricing Strategies
Settling on a pricing approach for your association requires in-depth understanding of pricing as a specialty of marketing and a solid grasp of the factors affecting your business landscape, including market research, competition, costs and brand perceptions.

Customers
CustomersWhen Members Talk
The challenge for associations is to avoid retreating and to keep discussion as a healthy part of membership even when members arent on the same page. Conversation is good and disagreement doesnt make you weak, it makes you an organization that accepts different views and uses those views to help shape and build consensus.

Value
ValueValue Proposition Is a Growth Process
Understanding the process of managing your value proposition is vital, but challenging especially for non-profits. Developing discipline around managing your value proposition is the single best investment any non-profit can make in its future.

Value
ValueThe Secret to Strong Non-Profit Value Propositions
But do not be deceived: a good value proposition process will open for you more future-forward thinking, but it will do so with confidence and without guessing, and it will objectively put the voice of your members at the centre of your decisions.

Brand & Communications
Brand & CommunicationsInvestor Education Website
By building a truly customer-centric web service. The Manitoba Financial Services Agency did just that – and made a positive impact on how Manitobans think about their money.

Revenue & ROI
Revenue & ROIBuild a Business Case for a Career Centre
Improve Your Association's Career Centre: How to Build a Business Case

Brand & Communications
Brand & CommunicationsBuilding a Better Brand to Engage Members
The Ontario Society of Professional Engineers reset the foundation of membership engagement through brand analysis, value proposition enhancement and persona development to better support corporate strategies and engage more members with targeted services.

Value
ValueBenchmarking NFP Value Propositions, 2021
Not-for-profits are like no other organizations. Halmyre has published its first annual report, designed to help NFPs and executives understand where to make strategic, organizational investments to develop the long-term resilience of their organizations. Halmyre set out to benchmark how CEOs view their organizations strength and readiness related to their
Browse by Topic
- All Topics
- Association Marketing
- Management Approach
- Business Transformation
- Association Strategy
- Data Intelligence
- Brand & Communications
- Revenue & ROI
- Value Proposition
- Value
- Customer Experience
- Member Engagement
- Member Experience
- Acquisition
- Customers
- Learning
- Customer Value